buscar

Technology Update
Our present is the best guarantee for the future

Mexico Changes Tax Obligations for Media, Agencies and Advertisers

16/08/2021

The new regulation for hiring publicity related services will be enforced in September. This legislation introduces changes in the tax declaration and exchange of commercial information between the media, agencies, and advertisers.

The law for transparency, prevention and to combat non-compliant practices regarding hiring publicity, was made to promote transparency in the publicity and advertising to avoid abuse and bad practices against advertisers. Non-compliance will result in economic sanctions.

 

New Obligations for Hiring Publicity

The Publicity Transparency law determines how media, agencies, and advertisers engage, to ensure that the company that hires the publicity has knowledge of all the hired services and costs derived from them.

 

Obligations for Agencies

The transparency law particularly affects agencies which must adopt most changes. Publicity Agencies are those who create, design, plan and execute publicity campaigns, and hire advertising space for their clients.

Beginning next September they must comply with the following requirements:

  • Establish a mandate contract with the client.
  • Compile information in CFDI issued by the media before sending it to the client.
  • In the case of programmed digital advertising they must:
    • Communicate the third-party vendor of publicity space to the client as quickly as possible.
    • Issue a report of the results.
    • Inform the client of the financial relationships that the agency or conglomerate has with the media they will buy.
    • Use the Complemento Concepto por Cuenta a Terceros (concept for third-party accounts complement).

Obligations for Media

Media in this context is any entity that sells advertisement space through printed media, telecommunications, radio, satellite signals, internet, fiber, cable, or any other medium.

Media companies must send the Concept CFDI for the sale of advertising space directly to the final client, even if it is the agency that performs the payment for the final client.

 

Adapt to the Measures Imposed by the Advertising Transparency Law With EDICOM

Through EDICOM’s solutions media companies, agencies, and advertisers can exchange the mandatory commercial information guaranteeing its integrity and confidentiality. EDICOM can also issue and declare the electronic invoice and the concept for third-party accounts complement to the SAT.

The whole document approval flow to comply with the new advertising contracting legislation can be performed with EDICOMSignADoc.

EDICOMSignADoc enables all the necessary parties to approve each electronic document guaranteeing their integrity and confidentiality by incorporating digital signature technology whenever necessary. The solution can also integrate with any of the company’s business applications and offers traceability to the entire document life cycle.

CFDI electronic invoices and the concept for third-party accounts complement can be issued through EDICOM’s Global e-invoicing Platform and be sent to your final client and reported to the SAT directly from your ERP.

An automated electronic solution that enables media and agencies to comply with the new requirements of the Advertising Transparency Law. Get in touch with our commercial department for more information.

Would you like to find out more?


Ask for information.

Tags

Cloud Computing B2B Cloud Platform EDI ASP-SaaS e-Invoicing GDSN VMI VAN OFTP2 AS2 Certification Authority Digital Signature Outsourcing SLA Software EDICOM Events Expert Chat SaaS-ASP Corporate Information GS1 CFDI PAC APP Associated Facturae Data Sync NOM151 partners EDICOM Retail public administrations Acreditations Web Portal EDI NF-e einvoicing Partner Web Portal SAP EDI Health Edicomdata CRP EBI ei Payroll Portal B2B EDICOMNet edi logistics SAFT-PT Ticket Portal Avaluos business@mail EDI Manufacturers CT-e NFS-e TSD epayrolls factura electronica edi automotive customer support center comprobante de pago CAE e-billing DTE e-awb comprobantes fiscales electrónicos nfc-e eaccounting contabilidad electronica CFE comprobante fiscal electronico compliance eAWB retenciones electronicas xml-cargo peppol edicom air iata e-cargo IVA Cargo-XML EDICOMAir SUNAT Perú SEE Business Mail Payrolls recibos de sueldo EDI Auto b2g eprocurement datapool panama sii PCRDD SII AEAT NHS edi academy comercio exterior EDICOM LTA sat paperless mmog OFTP EDI Web colombia CFDI Nóminas DIAN México SAF-T VAT DESADV ASN Fatture B2B Costa Rica Complemento pagos Chorus Pro moda interoperabilidad Cancelación suministro inmediato de información european union digitalización emisión electrónica openpeppol global einvoicing factura electrónica ecuador automotive industry United States and Mexico edicom sii norway VAT compliance tax administration air freight sector UNCTAD aviso de expedición Advanced Shipped Notice Despatch Advice data synchronization peppol network peppol standards peppol european union chile tendencias interoperability interconexión SINTEL Brasil interoperabilidade foreign trade e-procurement trends digitization digital transformation SaaS edicomsii MMOG/LE latam global einvociing cybersecurity EDI financeiro white paper factura electrónica colombia fintech fashion eIDAS e-archiving ebimap SME EDICOMLta e-commerce EDI financiero russia fattura b2b B2B e-Invoicing GDPR RTIR FACe FACeB2B portugal blockchain ItalyNSO business@mailPharma vat compliance ar EDIHOSP EDICOMSignADoc

Follow us on

  • linkedin
  • rss