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The Benefits of Using Electronic Catalogs to Synchronize Product Data


Electronic Catalog GDSN

One of the most complicated aspects of any company is correctly managing the supply chain. It’s also one of the most important aspects because one error can negatively affect the end consumer by generating unnecessary economic costs. Therefore, it’s key that suppliers, manufacturers, and distributors be able to maintain a constant flow of communication that’s updated in real time. For this reason, more companies are relying on data synchronization through the use of electronic catalogs.

The operation of this technology is based on the electronic exchange of information structured in XML through the GDSN network. This way suppliers and manufacturers can publish pertinent data about their products by referencing their SKUs in the electronic catalogue.  This information and any updates are shared in a synchronized form in real time with distributors. This guarantees that product data is updated and accurate which avoids possible errors.

The Benefits of Relying on a Data Pool

  • It saves time and money. The electronic catalog allows companies to automate the exchange of information in real time with all stakeholders. Without them, both stakeholders would have to initiate the process of sending data.
  • It reduces errors. The catalog updates information automatically and ensures that all the members of the supply chain have the correct information.
  • It allows for greater accuracy. This technology eliminates the traditional idiomatic or cultural barriers that often produce misunderstandings in information. All the products are characterized with the same criteria (measurements, weight, currency, etc.)
  • It makes commercial transactions more efficient. Those distributors who subscribe to the electronic catalogue can rely on the product information, which is updated at the point of sale to allow them to make more effective promotions. Furthermore, suppliers or manufacturers can have peace of mind knowing the final consumer has the correct information especially during instances when products can cause allergies and intolerances.
  • It increases the ability for businesses to react when launching new products. (Time- To-Market) – With the use of the data synchronization network, the processes of internal analysis are accelerated allowing the final consumer to receive the product in less time.
  • It harmonizes new information about the products referenced. Businesses will build and manage the information about products referenced in a centralized and unified manner, which will maintain its consistency in the database. This information is accessible to all interested parties.

EDICOMData – The Most Powerful Data Pool

The electronic catalog, EDICOMData is a solution that synchronizes product data and is certified by GS1 for operating with the GDSN network for the B2B sector and the GS1 Source network for the B2C segment. These qualities make it one of the most powerful technological platforms on the market.

To learn more about how EDICOM’s data pool works click here.

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