Technology Update
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GDSN: How does data synchronization affect the final consumer?
29/06/2017
Today, one of the main objectives of logistics and trade is immediacy. The sooner the demand is met the more competitive the company will be. For this reason, suppliers, manufacturers and distributors are abandoning the use of traditional catalogs in favor of product data synchronization through the GDSN network. What is the difference? While the catalog needs to be updated constantly to modify article information or to add new references, electronic synchronization makes the process automatic and more importantly, immediate.
For participants involved in the supply chain, the benefit is direct. The flow of communication is optimized, information is always up to date and orders are made and delivered more easily. But what advantages does product data synchronization have for the final consumer?
The benefits of product data synchronization for the final consumer
The buyer is the last link in the business chain. Everything that happens before reaching it will determine the success or failure of the sale. This means that if suppliers and distributors optimize their procedures with data synchronization through the GDSN network, they will also see an improvement in the final consumer’s reaction.
The four major benefits for buyers when applying this technology are:
- Increased product availability. With synchronization, the supply chain shares information in real time and streamlines logistics. In this way, stock is controlled better and so is the product’s availability in the store. This advantage is essential for the company because if consumers don’t find their brand during their weekly visit to the store, they will choose another product and sales will decrease.
- Decreased delays. Automation reduces errors and product returns. In traditional catalogs, outdated information leads to misunderstandings that can be very costly for the company. Also, correcting errors takes time. Product data synchronization avoids such problems and decreases delays, which is something fundamental in some sectors such as health in which patients cannot wait.
- More reliable product information. In the nutritional field, outdated product information can have serious consequences, such as allergies or intolerances. This way synchronization gives the consumer more accurate information, even when buying from a distance or online. In fact, measures have already been taken in the European Union to allow e-commerce to share data on foodstuffs with consumers and thus increase nutritional security.
- Better promotions. Increased productivity, agility during the process and increased sales thanks to a better response in terms of demand means a reduction in costs and an increase in revenue for companies. As a result, companies have more leeway to make promotions for consumers who can benefit from lower prices on certain occasions.
These four benefits translate into greater satisfaction for the final consumer and therefore an increase in sales, the main objective for any company.
EDICOMData, the most complete electronic catalog
The electronic catalog EDICOMData is certified to operate in the GDSN network (of the B2B sector) and in the GS1 Source (directed to the final consumer). This makes it the most complete solution for users who can either synchronize their product data with other partners or give the final consumer access to the information in a structured way through portals or web pages.
--> Click here to find out more information about EDICOMData.
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